Reviews of Luv-It Frozen Custard. (Ice Cream Shop) in Las Vegas (Nevada).

Luv-It Frozen Custard

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357 Comments

Ice cream shop

Ice cream shop

505 E Oakey Blvd, Las Vegas, NV 89104, United States

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Information of Luv-It Frozen Custard, Ice cream shop in Las Vegas (Nevada)

Discover the opening times, the location, contact, popular times, photos and real reviews by internet users.

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Open hours of Luv-It Frozen Custard

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Reviews of Luv-It Frozen Custard

Travel Girl

I’ve never had frozen custard so this was a whole new experience. I love the funky little building and the cool walk up situation. You can Park directly in front of the building and just take a few steps to the order window. My family liked the vanilla and heath bar and Cinnabon flavors. I got chocolate. It’s basically like really creamy soft serve ice cream. We didn’t get anything fancy but the custard by itself is very nice. The girl working the window was very friendly.

MRS. KR

Excellent taste and better Price Parking is good, you just pull up and order and enjoy you tasty custard. Luv-It was fast and had everything you could want. Easy to find Luv-it, it was perfect for a party of 7. Must try while on the south side of the strip.

THE KING OF BAKERSFIELD

Amazing treats, friendly service. So many different items to choose from. My favorite is the pineapple and lemon Dole whip. The banana split is super tasty as well.

Vanessa Ferreira

Little spot to stop and refresh during the summer. Had a banana/heath crunch custard. Pretty good. No where to sit, essentially you stand by the side of the building in the parking lot or eat in your car. Would visit again next time.

Todd Henderson

Best custard in Las Vegas !!! Grab a pint as well to take home. Death by Chocolate might be the best dessert ever. Friendly efficient staff.

Mz. TOYA

Best custard in Vegas. They have so many options to choose from. Everytime I'm in Vegas I have to go at least two times. This is the western sundae.

Gina W.

Great custard! You should definitely stop by and give them a try. A lot of different options and toppings. Pricing was pretty good also. Easy access from the street and parking. Walk up ordering and quick service.

Alex Corrao

Anyone who enjoys a frozen treat as much as I do should make it a point to visit this busy, clean and well run shop the next time your Sweet Tooth calls out! From Comes to Sundaes to Old Fashioned Banana Splits Luv-It Frozen Custard is a consistent WINNER in this reviewer's book! The Staff SPARKLES and makes the trip over well worth it! All freshly made their Ice Creams and Custards are AMAZING!!! 😊👍🏼👍🏼👍🏼⭐⭐⭐⭐⭐

Matt H

Great custard and friendly staff. I have been here twice now and it doesn't disappoint. They do have a calendar on their website with what the flavor of the day is and they offer take home quarts as well. I will definitely be back.

Koshka Says So

Discovered this little gem after leaving the DMV nearby and craving a little ice cream. Was very happy to find frozen custard instead and while I agree that location is not terribly desirable and there were definitely sketchy people(there was a guy with a shopping cart who put what I hope was a toy gun in the mouth of his dog who was perched atop the shopping cart and was ordered to hold the gun in his mouth while the guy pushed the cart), the parking was ample and close and the walk-up window was quick and service was friendly. I love their monthly calendar of flavors so you can plan your visit for your favorites(I’ll be back on peanut butter Friday!!) and also appreciated the service. I asked for a vanilla-pineapple sorbet split and ended up with a tiny bit of vanilla and a huge topper of pineapple and at first I was digging around trying to get to the vanilla but finally went back to the window and apologized but asked him to fix it. The young man was friendly and accommodating and immediately fixed it and I appreciated he didn’t give me attitude or get defensive, as many would. The custard itself was creamy and delicious and I look forward to trying the peanut butter!

Montse Soberano

A hidden gem, you’ll never stop going back. The line here is always long for a good reason. The custard is so rich and not overpowering, absolutely delicious. I always get either a banana split or the luv it special when I want a smaller treat. The salted pecans are to die for and their chocolate chip flavor is probably one of my favorites. They’re flavors change daily. The wait is completely worth it!

Maxine Washington

Although the custard is not the same from 15 years ago (its very noticeably not the same) I really enjoy the warm feeling and good customer service that the young kids (young black man with dreads especially very friendly and welcoming) the older guy is not so friendly......I've been coming here over 37 years....

ashley buhecker

We've always enjoyed visiting Luv-It Frozen Custard with the family. My favorite is the Banana Fudge Crumble- so so good!

Kimberly Barber

We love their custard and the place is a piece of old Vegas. We had Western sundaes and brought the Heath bar home. The people who work here are very cool, professional and friendly. Go as quick as you can, you won't regret it.

tony Jimenez

Hands down the best desert place in town they have lots if different things that you are able to chose from the menu and they even have signature options

Mayra Reyes

Super friendly team. Work with you on what you want to order. The cookies and cream ice cream is the best. I got mine in a shake form and let me tell you the best shake I've had. I don't have a sweet tooth but I'm glad I don't bc otherwise that drink would be addicting and it was. I can certainly go back for more.

Chris Smith

It's hard for me to to review this place. I don't want to give a bad review to a place that so many people seem to like just because they don't have any flavors that appeal to me but seriously, you'd think they'd have enough options that there would be at least one and there was not. My wife and her friend who was with us liked it fine. It didn't sound like it was mind blowing for them. I tried a bite of my wife's and I wasn't overly impressed but it's hard to get excited when they don't have any flavors that you like. If they get some dark chocolate/chocolate fudge or chocolate peanut butter or maybe better lemon or lime options or even watermelon. It's definitely a bummer to watch everyone else enjoy a cool treat on a hot day and not have one for yourself

Brandon Leavitt

A spot as old as time itself (or it feels that way). Everything rocks here and has since my parents were children! The walk up window has a giant menu to observe from your car and lots of options. I didn't think I had bad cravings until this spot really hit my radar. The cookies n cream shake is a perfect example of what a good dessert should taste like. A must visit!

D.R. Cumpston

A Las Vegas classic and not far from Downtown Fremont area. This has been a staple in our family for decades and it still holds it's charm.

Luke

I left the strip via uber to get to a pizza place I wanted to try (Pizza Rock). I decided I was going to walk back to the strip to try to save some money and get in a 2 hour and some change walk. Along the way back I realized that I was going to be very close to a place I remember researching before I traveled to Las Vegas. I decided to take a very short detour to the strip and walked to “Luv-It” I opted to try the “Sprinkle Special” which is custard topped with marshmallow drizzle, chocolate jimmies, and peanuts. The custard came out super quick and was cheap compared to many other food items in Vegas. I also think this was the best custard I’ve ever had too. I thought it was delicious! If I ever return to Vegas again I would want to come back here.

Tony Stewart

I am 35 years old now and grew up in the area where Luv It is located and used to love going there as a little kid. So happy to see them still around and now I take my kids there whenever I am near the area and have time to.

Larry Berg

I got the medium Western, and OMG. This is my first visit, but not my last. Super smooth frozen custard! The pecans were fresh and plentiful, too. No indoor dining, walk-up outdoor window.

Zak H

Heard about this place and they delivered. My girls ate every bit of their ice cream. Currently you can not enter facility but you can order thru a window. Be prepared to wait a little cause this slit is popular but worth it..if your in the area try them out!

Kristin Siikavaara

Always super amazing ice cream with the best flavors. We really enjoy using the punch card!

Holly Erker Realtor

Love it frozen custard is a Las Vegas staple!!! This awesome neighborhood custard shop has been around from the 1970s. If you are a visitor or a Las Vegas local stop by this creamery and pick up today’s favorite flavor!!

Pretty Woman

Ice cream was delious , I ordered my favorite banana spilt but was very sad when it came into a cup instead of the traditional way the ice cream and the fruit was good at least. If you love custard then this is the place for you !!! Enjoy some good custard on hot las vegas days you DESERVE IT.!!!

Rebecca Brinkman

Holy cow this place is incredible!!!!! Soft serve sundae, Nutter Butter flavor with hot fudge….heavenly!!!! This places has a ton of flavors and items to choose. Highly recommend!

Kayleen Kuykendall

The frozen custard is delicious, they have a variety of flavors and will let you try samples and can purchase tubs of custard to take home. I only wish there was an indoor seating area, it is a walk-up window.

Peaches Dupree

OMG, I went here a few years ago, and have been going ever since then. They have some of the best frozen custard. Very creamy and delicious. Super customer service everytime. A great treat for the family on a Sunday afternoon. 😍 …

Cesar Beltran

Delicious!! Highly recommended. Great tasting custard. No seating area but my wife and I enjoyed eating it in our car in there parking lot.

N K

Beyond great!🍦 Beyond amazing!🍧 Beyond thunderdome!!!🍨 The best custard in Vegas hands down. Best custard I have had period..amazing thick n rich custard. Classic and new flavors to please anyone palette. A must visit when in Vegas. Close to the stratosphere it's on LV Blvd. Dont forget to take home a few quarts for the road. Trust me you will thank me later.🔥🔥🔥🔥🔥🔥⚡⚡⚡ 👍👍⛽🔥🔥⚡⚡⭐⭐⭐⭐⭐ super delicious Delectable thick like it's supposed to be custard. It seems a little sketch over there because it is but no worries when your getting ice cream. :) ps You should take some home you'll regret it if you don't

Cat Catapano

My 1st time here and all I can say is "YUMMY!" So many delicious choices. I will definitely be back!!

Jennifer Rachiell

Always an experience! Creamy vanilla custard with pineapple, peach, & pecans (not peanuts)! Heavenly!

Eden Burch

Delicious custard. Glad we got to stop by. I had strawberry oreo with birthday cake custard and half vanilla plus marshmallow cream. I appreciate that they have their own parking.

Brittany Rose

It isn't what it used to be. Prices are up and sizes are way down. But nothing like eating a western special while trying to figure out if the homeless person you had to walk around to put your order in is breathing or not.

Nathaniel Keller

👍👍⛽🔥🔥⚡⚡⭐⭐⭐⭐⭐ super delicious Delectable thick like it's supposed to be custard. It seems a little sketch over there because it is but no worries when your getting ice cream. :) ps You should take some home you'll regret it if you don't …

Ochena Prebble

I love frozen custard and this place is the best that I've been to.

Nikki

I love their Blue Moon ice cream it reminds me I'm home it's the only place out here that sells it

Anne Walsh

3rd time ordering here. Love the custard, prices seem a little high but I promise you it's worth it and the portions are good. Biggest downsides are I wish they had an 8oz option (they jump from 4oz to 12oz, then 16oz) and both times I've had a product with nuts (walnuts and pecans) they've tasted kinda bitter and old. From there I have loved every experience here.

Gene Jasper

Wow! What a delicious treat! We found this place while searching for "ice cream near me" on Google. This place is on downtown Vegas and serves frozen custard in MANY different flavors. My guess is that they're all delicious. We had custard malt shakes and they were AMAZING! This place is a "Must Try"!

Jesus Landeros

Picked up a "Death by Chocolate" cone last week, and then I almost died crossing the street! 10/10 recommend

Hailey Johnson

First time coming and very impressed! Extremely friendly staff, nice owner, and great ice cream. Will be coming back again!

Nae Soundara

Ordered online and save yourself some time. Got sundaes and shake. Worth the drive!

Salman Al Imran

Luv_It Frozen Custard is the best! Great place for those have sweet tooth. Absolutely a lovely place to visit for kids and adults.

idan harel

The best frozen custard in las vegas. the toppings selection is great, the staff were nice and we had a great time there, def recommend !

Alexa Sweeney

This place has been a favorite of my family for generations! My grandparents and parents frequented here in their youth and I continue to do so. Luv-It's a historical favorite for us locals and hope it stays for generations to come! Every time I go I attempt to try a new flavor and I have yet to be disappointed! Highly satisfied with the quality EVERY SINGLE TIME!

Michelle Goertz

The best custard I've had in Vegas. Not as good as the midwest, but close. Salted pecans were on point.

Jon Bown

Great Ice cream, just located in quite a sketchy area that’s only really accessible by car

Bailey Gibbons

This place is a Vegas staple! Delicious frozen custard. I get the Western Special every time 🤤 …

Eric Lorenzen

Amazing custard at reasonable price and they do take credit card. So many great flavors, loved almond chip. Neighborhood is bit sketchy, but parking close. Just be aware. Staff were polite to homeless nearby and they seemed to return the favor while I was there. Also nice view from there while you eat.

Lovely Vegas

People are whining but don't understand the true value of an old fashion Custard shop that's been traditionally selling homemade style custard and sundaes. If you want more flavors, go to an Ice cream parlor that serves wild colors. The locals understand the heart and soul of Luv its... many grew up remembering the same little building that served for years. Still delicious, still original, thank you.

Felicia Vasquez

Sooo yummy! I LOVE the hot fudge sundae!

Anna

It’s an institution here in Vegas. You don’t know Vegas until you’ve stopped at Luv-it’s. My favorite sundaes are the western and the raspberry pecan. It is the smoothest, creamiest cold treat you’ve ever tried because it’s Frozen Custard! We’ve been going for 10+ years and nothing has changed other than they take credit cards and they give a little free gift if you spend over a certain amount, so it’s only improved!!

Hayden Burfitt

The custard is very good but the cups they serve it in are cheap plastic and unprofessional

Pat McCoy

Great frozen custard. Always a line of people waiting for their goodies but service is quick so don't let the line deter you. Sundaes are available in all sizes and priced accordingly. Be sure to try this place. You will Luv-It.

Sherma Asis

I loved all d flavors that I have tried so far

Jana Jana

We just moved here from NYC where frozen ice and frozen treats are a major major thing come hot weather (the outdoor ice car variety) and live fondly on childhood memories of the ice cream truck. This is our joint from now on The Pineapple ice cream was OFF the hook amazing and the young woman working there was SO nice. My kid had the malted vanilla shake. They even have black licorice flavor (seasonal). Cannot wait to go back with my other child and the grandparents.

Gigi Merced

I love this place and when someone took a friend’s order, they just replaced it. Always coming through in a clutch and their coupons are amazing 🤩 I love their death by chocolate and their cookies and cream. Generous helpings and great staff. A routine Sunday treat …

Hoontar

I almost don’t want to review this place so it stays a hidden gem, but I will since they’re so good. I’ve been going to luv-it’s my whole life and it’s been good the whole time. The people working there are always friendly, and the custard is always delicious. I’m no food critic, but Ice cream and it’s derivatives are my favorite desserts and luv it’s is my favorite place to get it.

Barbara Bonds

Always a good place for a quick sugar fix. This establishment has been a Vegas icon for many years (44 to be exact) and hope they will be here for many more years to come!!

Kennon Bacon

The Dole Whip here is the best I've ever had and worth stopping for by itself. The prices are very reasonable, service was great, and we didn't have to wait too long even though there were quite a few other people ahead of us. We'll be stopping here a few times every time we visit Vegas.

George Stewart

40 yr favorite every trip we have a scotch jimmie

William U

Not open but I tried it before, I recommend Nielsen's custard ice cream,very yummy and open didn't have to wait till 1pm like Luv it

Cesar Quesada

This place has been in town forever and a day. The location is pretty random but the custard/ice cream is so worth it. I would make sure you lock your car doors and keep your eyes open as it can get pretty scary down here when it gets dark. My wife grew up coming here and was always asking to stop by. Tonight we did and I was pleasantly surprised. We were rather early and there was already a line down the side of the building. Large selection and great flavor. I had the banana split and the wife had the swiss crunch with banana. We will be back next weekend if I am lucky!!! Remember it is a cash only spot. Only "negative" is that they do not have all the flavors listed on the big sign. They only have a selection of 5 on any given day. So plan accordingly. They list their weekly flavors on their Facebook page.

Justin Brunner

Great custard stand with a variety of flavors and sundaes. Nice service.

Candra white

The Best and sooo many flavors to choose from

Kimberly Ballard

Soooooo good! The cashier was very friendly and helpful. The custard shake was excellent. Death by Chocolate is delicious!! The Swiss Brownie Sundae was awesome, too.

Marsha Leavitt

We have been going to love it frozen custard since it opened years and years ago. The ice cream or frozen custard is just as good as it was in the beginning so we continue to drive from Henderson now to have our fix of it. Hopefully it will remain in business as long as we're able to drive that far. We usually order the Western special because that's our favorite and it was as good as always. Are friends with us ordered different items but enjoyed them very much.

Melissa Carreon

Luv it is a long time Las Vegas staple for amazing custard! We love at least 20 miles from it, but we'll drive to have a treat. I love that their small is the perfect size for my toddler!

Samuel Knight

We've been going to Luv-it for years! Best custard in Vegas, once you come here you won't want to go anywhere else. Do yourself a favor and get the Western Special with "crunch" on top, so tasty!!

Courtney Morticia (Antipasto_Antihero)

This place is a Vegas institution. It certainly is a quality product, but for us, it was nothing to Jump out of bed and run across town for. This is the marker I use for food. "Is it good enough that I crave it and am motivated to get dressed and leave the house for it on a whim?" And Luv-It doesn't do that for me. If im ever in the area again I would come back!

Todd XoX

Very good flavors they have blue moon one of the few places I found also red velvet.

A Silva

Simply the best custard anywhere! Delicious fresh flavors that are made same day and pair perfectly with the toppings they offer. I tried the butter pecan then the banana nut custards and both were wonderful. The custard is creamy and the toppings are spot on. This is a cute little walk up window with quite a bit of variety and super friendly staff. This has become a permanent stop for me every time I’m in Vegas!!

CLAUDIA MONTES

I been coming to Luv it for the last 30 years and it never once let me down. By far the best frozen custard Evers… 🥳🥰😘🥳 …

Rita Haulcy

Best frozen custard treat shop in all of Las Vegas. I'll drive 20 miles just to get an ice Frozen treat and then add some to my freezer. If you're looking for a great Frozen Custard this is the place to go to. Friendly staff nice clientele Lovett

Leaf List Reviews

Best Cool off place in Vegas! Yummie! Yummie. Hahaha - Luv-it has been seen on TV shows nation wide. It is a historic foodie place in Vegas.

Anton Johnson

Might need to switch from ice cream. Nuff said. Price is about what you'd pay for custard instead of ice cream most places. There are a gang of flavors and toppings out the wazoo. The only knock is that not every flavor is available on the spot in which case you can get some deep frozen custard instead of that flavor. I still recommend this place.

Mary Pearson

One of Las Vegas Hidden Treasures Indescribably DELICIOUS 😋 …

Jay Cloetens

Best frozen custard in the valley. Absolutely, hands down the best. And now they have Doke whips too!

Rhonda Stickney

It's the best in town and locally owned. Has new flavors all the time. Prices are average a sundae runs less then 6 bucks. Hadn't been there in a long time, but was still just the way it was over 20 years ago. Friendly staff and fast service.

Alyssa Stegman

A las vegas institution. You MUST come here!!!! They have daily flavors and quarts flavors that they carry all the time! Dole whip sold here!!!! Their butterscotch is ridiculous and I have to get it every time I have come here, which has been for the last 16 years!!!!! I'm a lifer!!!

Jo Jixxer

The custard is good but the outstanding customer service is what keeps me coming back.

Rufina M

Lots of options away from the busy strip. Perfect on a hot Vegas night.

Katina Jones

Great place to go for a nice cool delicious treat. I have been coming to this place since 2010. My mom before she passed loved this place. One of those places that just a family favorite. Really good tasting treats.

Nishone Weymouth

Best, most delicious! Like soft serve ice cream only better! So many tasty flavors including mango, cookies-n-cream, rocky road, mint chip, butter pecan, of course there's always chocolate or vanilla! And drum roll...dole whip!!! When you're craving the flavors of Hawaii thank goodness we live on the 9th island and can still have dole whip!! Another great flavor combo is pumpkin custard with graham cracker and whipped cream! Thee best discovery! Go to Luv-It, you will not be disappointed! To go only, no sit down!

Sean Warnke

Large selection of frozen custards. Great prices! Family owned since 1973.

Michelle Collins

The best smooth and creamy tasting custard in town. They have been here since as long as I can remember(more than 30 years). They have a set list of flavors for each day and then you can order from just a plain cup to one of their amazing sundaes. You've got to go. Go go right now.

Bri Bradford

Certainly not for anyone seeking quality ambience. Im not sure if it was only because of covid, as I've never been there before, but after recieving our order we stood on the sidewalk next to the parking lot because there were no tables or benches. Definitely not a great part of town to be standing around. Frozen custard was great and we got it relatively quick.

Rob Yare

Frozen custard is fantastic! We got the western sundae. The location isn't great, but definitely worth visiting for the custard

Joseph Amstadt

Super great Custard. Nice staff, quick service. Just wish it was in a better area of town.

Ella

Frozen custard? Hell yeah. Found this place on yelp and its extremely amazing. Banana split is bomb as f**k. Also easy place to find. The menu is huge on the building so you can't miss it at all. You go to the order window order your frozen custard, wait about 3-5 minutes they call your order. Pick it up, taste and boom its delicious.

Wendy Z

They've changed their recipes in the last few years. Cheaper ingredients and you can definitely tell. The once family-owned place is gone and that's a shame. The owner, ex-wife of the family that owned it, is... Problematic in her own way. Haranguing customers over parking and even threatening to tow cars. We went there because my daughter had a craving but aren't likely to end up there again. Especially not for almost $13 for two Westerns.

Blaker Giron

My Family and friends have been coming here for years. The staff has changed over the years but they are always courteous and quick. They have an extraordinary amount of items on the menu. There is something for everyone. I would highly recommend Luv-It to anyone for a great desert. My personal favorite is Butter Crunch.

Lisa Sims

I have been coming here for so many years. I started coming here for custard when I was just a kid. I moved to Las Vegas in 1974 and if we want custard we drive here. There is absolutely NO better custard in or around our city. Luv-It is Amazing!!

doomfullord

My sister first showed me this place. Right near the strip and really unique and quaint. One of the best malted shakes I've ever had and honestly something I think should be on top of the list of anyone who wants a more local, personal view of Vegas.

Doug Madsen

Great place to stop and get a treat. The banana fudge crumble was amazing. Custard. Bananas and oreos can you say yummy. The only downside is the part of town it is in is a bit rough with people going through dumpsters

LuzMarina Villegas

Favorite pit stop from our childhood. Same great quality of custard for the past 45 years, I have been a patron. One of the true historical gems of Vegas. Great treat. Family tradition for 4 generations. Love it!!

Brett Barney (electricdino)

Not what it used to be. This place used to be THE place to go for frozen custard and was the dessert spot of Las Vegas. The place changed ownership a few years ago and has just gone downhill since then. Prices have gone up, serving sizes have gotten smaller, and the custard is just not as good. It went from being the place I recommended to everyone I knew, to a place I probably will not go to again. Really sad. I hope it turns around, but I am done holding out hope.

Elijah Moya

Ice cream is so big and got super cone

Brady Bowyer

Definitely lives up to the hype. I drove for Uber and Lyft a lot last summer and a passenger told me about this place. It is really great stuff, and it stays frozen for so long, I was shocked! I had the very berry and it was delicious. I'll be coming back to try all the other flavors!

Katie Bryan

Hard to find good custard on this side of the country, but this it the closest you will find to true Midwest custard. Prices are a little high, but it’s worth it. 4 stars because of the prices and location.

Surf Scott Surf

Fantastic custard. Extremely popular so expect a 5 - 10 minute wait but well worth it. Hard to find, off the strip a 100 feet or so to the East, behind a building, South of a closed burrito place next to a market store but you will be happy when you leave.

Sheryl Hyatt

Best frozen custard. They have received the Zagat award. I overheard a lady saying that now their kids are enjoying the frozen treats just like they did as kids. Been around for awhile. Sunday's they have Fresh Banana Nut. You can check online for flavors since they change. So Yummy !!!

Celeste Cobbs

A Las Vegas, Historic Huntridge neighborhood icon! The ice cream is made fresh daily. The service is wonderful! Check their website for daily flavors!

Mary England

I was only brought here when I was good, but this place is amazing, despite how it looks the ice-cream is so amazing. It's like getting kissed by an angle ≧∇≦. Also it doesn't cost that much so that's even better, great ice-cream for a cheap price. It's so perfect. ♥ ♥

Rj Long

This place is definitely a hidden gem. The ice cream is fresh and the variety is great. The customer service is always pleasant and the prices are more then fair. Reccomend highly to anyone visiting the area or locals who never venture out.

Danielle Bycoskie

Love this frozen custard! Fresh, tasty, original in its flavor. Good prices and good amount of ice cream given for price. Employees could smile a little though and at least pretend to like their jobs

Adri Ana

Custard was great. Got the Western and loved every bite. Most custard gets really melty but this one didn't. Will definitely visit this gem again the next I find myself in Vegas.

Pat RAMSON

great frozen custard! lemon, very berry!

James Koenig

Today...(you guys can have ya stars back when you fix this) Ok... Let me spare everyone. So any sundaes with "chocolate" Jimi's ... Do not get them, they are not using the same supplier/brand anymore [they use to have really yummy chocolate Jimi's that were CHEWY], and these new ones SUCK... Basically tastes like sugar candies, not soft chocolate Jimi's 🤦‍♂️ GROSS! I've been coming here since 1990, this is bummer. So, If it's your first time here... get a Sundae! I know you're tempted to Try a flavor other than vanilla or chocolate.... do not! get one of the famous sundaes FIRST!

Blaze Windrider

A true Vegas legend that never fails to please. If you've never been to Lucv-It or you're unfamiliar with frozen custard you owe it to yourself to taste a little bit of heaven on earth.

Bob Coffin

Luv-it has, for decades, made this odd sounding frozen dessert for all of Las Vegas. I am writing this as I am almost finished with my peanut butter shake and then I will wipe some of it off my shirt. It is that good.

Nancy Zitko

This frozen yogurt is heavenly. Reasonably priced, very quick, and it tastes amazing. I'm a local, and luv going here

Steve Hulse

Never been? Go. Always eat dessert first here would be a good choice.

Proof Of Satoshi’s Vision

Luv-it special...the only way to fly! Enjoy!

Marcus Hughes

The best frozen custard ever. Great flavors. I love that they daily flavor and flavors of the day. Downside is depending on when you go there are long lines, but worth the wait.

Andrew W

Classic old school ice cream shop but it's frozen custard. I love that is walk up and you have to eat in your car or just out front of the old 50's style building. It used to be cash only but I'm glad they finally now they take cards. I like getting one of the special flavors in a waffle cone instead of the special sundae's which I find to be better but do recommend the lov-it special if you've never had it. The waffle cone makes it easy for me to eat and drive if I don't feel comfortable standing in the downtown neighborhood. Lov-it is a must do for desert when I'm in between the stratosphere and downtown craving a cold desert.

Andy

Absolutely, unequivocally fantastic! A legend of Las Vegas for good reason. Their homemade frozen yogurt, ice cream, is made with real cream and eggs and every flavor that they have every day there is absolutely fantastic. If you haven't gone... Go!

Jamel Nounna

The best place to get frozen custard, if you are in Las Vegas, this is a right of passage. Do not miss this wonderful staple that is Luv-its.

Charles Howell

Never knew this place was here, 8 feel robbed. But will make it up by going and trying all of the flavors. The chocolate pecan praline was great. Will be back again and again and ..... y'all got it 👍 …

Kimberly Joy

Not really impressed. The vanilla had an off taste (maybe an added vanilla flavor?) I was most taken back by the consistency.. I expected it to be much more creamy and thick and frozen custardy.. Kinda just seemed like softer ice cream.. I used to make fresh frozen custard everyday for 3 years.. Had high hopes and was very disappointed

John Bryant

Drive up / Walk-up frozen custard stand. A Las Vegas classic! Available in cups and as various types of Sundays, the most popular being the Western. They also have "transitions" -- the result of changing the flavor in the machines, which can be purchased inexpensively by the quart.

Jennifer Campbell

Went last night and the custard was excellent. I'm glad that it's as far as it is from my house, because if it were close by it would be terrible for my waist line. The sundaes and concrete are awesome.

Angelica Hubbard

Great customer service. The flavors 🍨🍧 are extraordinary and have you asking yourself why you didn't get two. Delicioso. My husband remembers his father taking him there as a child. …

Each Frame

Fresh made ice cream. Yummy. I drive 30 minutes one way to get ice cream from Luv-It Frozen Custard. I do not go often because one has got to know their limitations. I know mine. My favorite is the Banana Split no nuts. The amount of fresh (cut the perfect size) bananas in the cup is perfect. The cherry on top. The frozen custard( ice cream) is HEAVEN. Creamy. Some day I will try a fresh waffle cone and the special featured custard of the day. They open at 1 p.m.

joe murrin

45 years in business , family operated 🍦🍦🍦🍦🍦🍦🍨🍨🍨Been going here for as long as u can remember . All handmade at facility. Awesome different flavors. Well worth the trip. Try the western 😃 People have been coming here from far and aside before any other joints here in town and still do. Great place for the kids , a date & family . Another ⭐️⭐️⭐️⭐️⭐️

Stephanie Dotson

While visiting Las Vegas we were looking for something cold and sweet and found this gem on Google. The reviews were great so we decided to stop by. Our custard was so creamy and delicious. Definitely recommend this place!

Virginia M Martinez

Always my favorite custard! This place is great, only problem is that there's only one Luv-it in Las Vegas, NV. We need another Luv-it custard in Henderson, NV. Thanks.

Patrick Pierre

I saw this on Food & Wine as being the best ice cream place in the whole state of Nevada. So I had to go check it out. The service was friendly and the ice cream was pretty good.

Leonel Jacquez-Bojorquez

I have been coming here for over a decade. I have to admit that quality and quantity has diminish slightly but not enough to make me stop coming here . Def one of the best frozen custard places I've had. I still recommend, and bring friends and family members here when ever I get the chance.

Ron Goldburger

Best frozen custard anywhere by far!!! It's all about the Western Special, or if you like butterscotch you can't go wrong with the Scotch Jimmy. You'll love it at Luv-it, it's not everyday you get to say something cheesy like that and it's actually the truth!

Lanessa Rosel

Best ice cream or "frozen custard" shop EVER!!! Lemon and vanilla are my 2 favorite flavors but a variety of flavors are made fresh daily. Or u can buy pints in the freezer made on previous days. All flavors are good tbh. An old staple still alive in central Vegas. Older than I am. When I dont live here it is one of the places I truly miss. And ive lived in NY and LA and nowhere compared. Quaint and delicious!

Kody Burris

I had the butter pecan custard and it was really good not too sweet and the texture was great would highly suggest going

Roy Hashimoto

I learned about frozen custard at Luv-It and it remains my favorite dessert on the planet. We've come for frozen custard here when it was 27 degrees F, eating it in the car with the heater on (and again the next day when it had warmed up to 31). The frozen custard is so smooth that I've described it as like eating margarine...in a good way (i.e. the texture, not the taste). Frozen custards at other places are smooth, but Luv-It is the best in my experience. Most people might be used to ordinary ice cream places that have a dozen or more flavors available. Frozen custard places, including Luv-It, generally have a couple regular flavors (like vanilla and chocolate) all the time and a couple "flavors of the day" chosen from a variety of possibilities. You may want to check the flavor schedule and plan your visit accordingly. It helps to pay attention to and follow the ordering process they have posted, especially when there's a long line, to make it easier and faster for the server who's taking your order. Luv-It is located in a somewhat seedy area and has no indoor seating. You literally walk up to a hole in the wall...but wonderful things come out of that hole.

MF Outdoors

Frozen Custard on a summer Saturday night with Oscar Goodman couldnt have been better. Local Las Vegas at it's finest. Luv-it has delivered quality Frozen Custard for decades!!!!! We had the Western Special with vanilla and it was perfect. Do yourself a favor and give it a try!!! And you never know who you might run into!!!

chai guy

I would come here ALL the time if they had an air conditioned area to enjoy these delicious treats, so maybe the fact that they don't is a good thing? This really is the best frozen custard in town!

Jeremy Cope

This place is a Vegas staple. Custard has such a better feel and taste over ice cream. This little spot dishes out a variety of flavors that are sure to blow you away.

Adan Aragon

Tempted to give 4/5 based solely on the fact that they are called sprinkles! Haha. (Also, maybe start taking debit cards one day pretty please?) Been coming here since I had to tip toe to see over the counter, and have always loved it. The Western Special (chocolate custard) is my to this day fave. I hold the product there as the standard of custard taste. The only place that has has come close is Neilsons. <3

Nubianburnsteak

Love it! I usually get the tuti fruti and it's so good! They're nice, quick and accurate, serving up delicious creations on these days when it's hot enough to melt! You won't be disappointed!

Satyen Shah

In vegan ice cream place search Google shown this place and in vegan ice cream they had only two options pineapple and lemon. There were options to put different type of toppings for your sundaes.

Jeni Wood

The best frozen custard ... super creamy ice cream with lots of topping choices, if you so desire. The main reason I've been going back to Vegas for the last 25 years ... not to gamble, but to Luv-It!!

Brent Barker

Luv-It Frozen Custard has been My Stop since 1976!(Always on My way to Odyssey Records-R.I.P.)- The selection is AMAZING,Reasonable prices BIG PORTIONS! for the money! The staff are always FRIENDLY & PROFESSIONAL(Having been a Food & Bev Director, Pit Boss & Slot Host in "Old Vegas" I know what to look for in Customer Service!) I STRONGLY RECOMMEND Luv-It Frozen Custard!!!!!!!

cc

Luv-Its is the best custard shop in vegas! The western is the OG flavor of this place! Winner ever time! All of their specialties are delicious! The custard is so creamy its like soft chewy taffee!

Mike Lawrence

A staple in Vegas. Best Custard in town. Always something interesting going on.

Patricia P

Amazing custard! Good old fashion Mom & Pop business. You must visit this place. Great service. You can't get ice cream like this anywhere. Treat yourself!

Tashima Page

This place is absolutely phenomenal my best friend took me there for the first time I was in custard Heaven they have all kinds of stuff the lines not too long the weights not too long they're very friendly very professional and it's an amazing cheap especially if your 420 friendly absolutely bomb.com everybody I know cuz they're now

Veronica Vidrio

Love this place! I had driven by many years ago but never tried it until recently. Didn't know what I was missing out on. I get tge "western special" no caramel, add bananas....very yummy

Andrea Adams

Love this place. The custard is yummy and they have pineapple Dole whip It is so refreshing on a hot summer day!

Joaquin de la Torre

A hidden gem in Las Vegas! Luv luv it! For the last 26 years been ordering the western! My favorite. Sweet and salty!

Shanna Williams

Great frozen custard. Been going here over 30 years. No issues at all with food. It would be nice if surrounding area had the trash picked up.

e

This place is THE BOMB. It is by far the best frozen custard I have ever had! Whenever I go to Vegas this is a must stop!!! Deeeelish!

Jay Hendrix

Luv-it’s custard is a must stop place!

gaming life

You have to come try thos place. It has been in Vegas since before I can remember. We used to go there after school and have tons of custard. It is the be aqa t custard you'll ever find. They have base flavors of the day and then you can build whatever your heart desires.

Karen Mitchell

I've been in the valley almost 17 yrs and this was my first visit here. The custard was amazing will definitely be back

Sandy M

Frozen custard in a variety of flavors. Not really anywhere to sit and eat but you can order on postmates. They have individual sizes or large containers and also make sundaes.

Pebble Stone

Voted best frozen custard year after year. It's a tiny place, not a franchise and it's got the best frozen custard. And they recently began to accept cards for payment, not just cash, so it's convenient.

#CLOSÑIERO Pad (MoReNiTo)

Great place for ice cream. Always be aware of your surroundings. Ev enjoyed the triple 👌 …

Souls & Skulls

This place is a Hidden Gem, not alot of sitting options besides the floor or leaning against the wall, and a giant dumpster is right next to it. If you chill on the other side of it though you will have no problems. Overall the options were delicious

Steve Whiteside

I enjoyed the custard. It was what I call ice cream but you can call it Custard. It is not the cheapest but it is good. If they have a line up, you may not want to wait. Speed is not their strong point.

Courtney Manire

Amazing! Best ice cream in town, hands down! Always delicious and always friendly! Best part is the to-go quarts for all those late night cravings!

Daniel Serrato

Got the banana luv, and liked it. For once I think i had too many toppings which is hard to complain about with places like this. Good experience, good custard.

Constella Espj

This place is great! The custard is delicious and the employees are professional and courteous. There is a great selection of custard treats and of course the option to build one's own. Try it. It's worth it!

Adri Erickson

Best custard in town! It’s not in the best location but it’s definitely worth the visit. We like the shakes “heavy” and the western sundae is a favorite.

alex marquez

Classic Custard in Downtown Las Vegas. Order your favorite at the window and then eat it your car. Location is shady but you should be fine during daylight hours.

David McCann

Delicious authentic frozen custard! Huge array of choice, but to be honest the plain is the best in my view - the sundaes can be over the top with filling!

steve Smith

Been going to Luv it's forever I expect to sit in my car to eat the sundae and wait in line ok always was and will be, but this time portion a little smaller and taste somewhat different still a downtown classic.

Vicki Sue

Always the best for frozen custard! I've been going here for over 40 years and the quality, service and delicious frozen treats never disappoint!

Javier Cross

The have Lennon once a month. The staff makes sure customers are handled well and the experience is top notch. With the drive.

Gayle Lorenc

Didn't want to be disappointed, but was...sorry. For a traditional sundae, it was okay, but looking for true custard flavor to shine through. Maybe next time.

Irene Ybarra

I ordered the "Western". It has custard ice-cream, pecans, caramel and hot fudge. Creamy, and delicious!!

Zach Manlucu

Grew up in Wisconsin, I am a semi professional sommelier of Frozen Custard. This stuff is good they using the correct machinery and use fresh cream and eggs, and make fresh batches including Flavors of the day. Ishhh is baee

Erik Howard

Amazing 🤩🤩 I was finally able to show my son blue moon 🌚 …

Gabby Cruz

A staple in Vegas. You must patronize at least once. You don't think it's a big deal until you've finished the custard, left the scene and realized you should go back for another.

Elizabeth Mendoza (Dallasgirl702)

Had a great time taking my son and my grandchildren for custard

Jezrey Penny

First time visiting, was with my dad and it was awesome! Stay strong and alove luv it custard!😁 …

Lisa Rawling

Love this place. Been going there forever with the family. We keep a constant look out on the website for the flavors of the day.

Ms. Badu Phillips

The best place to go for that late last minute ice cream craving. I'm trying something new every visit.

Charles Folashade Jr. (CJ Waffle Freeman)

I normally don't eat ice cream. But it was hot and I happened to be driving by. Pretty good prices for a triple scoop in a cup. Great flavors.

Lilly Gee

A nice local frozen custard shop. Simply amazing!

Roxie Wade

Heard about Luv-It and had to go! Well worth the trek! Tried the Western and wasn't disappointed. Friendly knowledgeable staff, quick service, great price! First of many visits...

Brian Widmer

If I could only eat the pecans by the handful. Got the Western on recommendation of the clerk. Girlfriend said too much chocolate. There is no such thing.

Dougie Sinclair

I have been coming here since my father took me when I was 10 years old. 20 years later it is still around and making some of the best frozen custard around. I would consider this a locals Secret

Gerry McCambridge

The custard was great. The neighborhood was a questionable.

Brandon S

It's a classic in old vegas that is worth visiting if you're close too. Otherwise, I wouldn't go out of my way for this place. Custard is only average.

Damien Adie Montenegro

Favorite "custard ice cream" in Las Vegas. Level favorite of general ice cream category with the place on east side somewhere called la mihoacan I think

Robin Adams

My husband and I have been going to love it custard for the last 35 years. We would recommend it to everyone, excellent desserts.

Danyelle Mundy

This place is very very good the only thing is they only have 2 lactose flavors and not even vanilla or chocolate. But have dole pineapple and lemon something yuck

Akash R

Very filling delicious custard for a quick stop on the strip. I wouldn't go there regularly though, it's a bit too sweet for my taste

Jake Rushton

I’m so excited to come back here. They were fast and the custard was incredible.

d o

I haven’t been here in a long time, I will be back again. I had the orange which was good. The vanilla is very good as well, not your average run of the mill vanilla.

evertt rogers

Best ice cream in town. A true historic plce

Kelly Sapyta

We always make a special trip to get Luv it! Best custard and custard sundae’s ever!

Micah Lapping-Carr

Delicious sundaes at a good price (~$5) and a pretty great rewards program. I get free toppings and sundaes or money off my order pretty regularly.

Crystal Phelps

I discovered this place on a Vegas trip a few years ago with a random Google search. It has now become a must stop!! It is absolutely delicious!

Carnegie EQ

I have been going to Luv-It Frozen Custard for over 36 years, the staff is very nice. The Custard is the best in town in my opinion. Judy

Kristina Landin

A piece of Vegas culture: long-standing and well-hidden shack with select fresh flavors of the best frozen custard in town. They now take credit cards!

Rene Elias

Been going to luv it for 25 years and I intend to go the rest of my life . It's not only a ice cream shop its Vegas 100%

Mark Berg

Classic Las Vegas on a hot summer afternoon. Always laugh when we drive up, order the custard sundae then hop back in the car to enjoy the A.C.

Devin Howard

Best custard ever. This place is a must if you're in the area. Be aware that there is no drive thru, you must walk up to their window.

Tamesheia Moore

I love this place just wish they had some fresh fruit lower sugar options

Debbie Avila

My first time time trying it. It was absolutely delicious I am definitely going back. The best ice cream I ever had.🍦🍦 …

k Vela

Was not a fan of the area. Not a good area to have your kids, but the place itself was good.deliciouse ice cream and hot caramel

MCG

What more to say than Las Vegas classic! Neighborhood can be a unique experience at night. They take credit card now.

Lord God

I no longer eat custard but that stuff was the amazing best stuff I ever had in my life

Hardik Patel

I was skeptical about the location and the appearance of this place however the desserts are A+ quality. I got the Death by Chocolate shake and it was to die for.

Mark Tobler

Tasty treat amongst the trade of Las Vegas' sketchy "Naked City" neighborhood. Great remedy for the sweltering summer heat. Don't let the skank stank of OG strip club scare you away.

Chase McCutcheon

Always a place I recommend to anyone coming into town for the best frozen treat place

Nicole

This place is great! They serve the best frozen custard. It's so rich and smooth. It's the best place to come to on a hot Vegas day.

Greg Ott

Custard was decent. It was $4.25 + tax for double scoop cake cone. Neighborhood seemed kind of sketchy.

Aaron Burt Severance

Same old prices as 20yrs ago, and still does the trick and tastes amazing

Brynna Malen

Best frozen custard in vegas! Been coming here for 13 years!!! And the owners are from Wisconsin!!!! ❤

Krista Johnston Raymond

Fantastic x 10! Obviously a local favorite. Best lemon custard in 25 years.

Chaplain Tina Bueno

BEST frozen custard!! Small family business in Las Vegas since 1973!!

Danielle Butler

Great custard! Poor customer service and bad area

Landis Smith

We Luv It!!!!!! If I owned a franchise, I would have trouble deciding which desert to try everyday, not to mention how much it would cost me everyday to sample everything.

Cheri N

Best frozen custard I had in a long time!! Good customer service, not the best neighborhood, but worth it.

Allan Rogers

Get one of the "crunch"es or" the "Western". I usually don't like custard or ice cream with nuts but this place is the exception. You'll always see other locals in the parking lot.

Neal Benson

First visit!

Dylan Rehbock

The custard per usual was fantastic. The location isn't ideal for a night time visit but that can't be helped sometimes.

JustRegnad710 Terps

Varieties of custards and a variety big options very great place to cool of in this Vegas heat a las Vegas staple since 76 and family ran great local tasty custard shop

MALENA BURNETT

It has been a tradition to take my family to this place since they were little. Now we take the grandchildren. I am so glad they get to enjoy this place

Headcrabking

This place has the best custard I've ever had, it's worth every penny!

Susan W

This is a true local favorite! The best way to beat the heat in Las Vegas! So yummy and never found anything that compares anywhere else in the world!

Victoria Cummings

Absolutely fantastic as always. There's a reason this place is considered the best around. Now get yourself on over there and order a Western!

sandi d

The best frozen Custard EVER!

Mary Earle

Couldn't wait to try this place. Luved-it!

Kelly Martin

Hard to find good custard here in Las Vegas , being from Wisconsin, we were so happy to find Luv It Custard, because they are from Wisconsin....very good!

Abbe Cohen Dvornik

Tasty malts and ice cream flavors in a place that does not feel like the Vegas strip

Ann G.

This is the best place for ice cream. All of it as the best. Sundaes are fantastic!

Alex Gonzales

Bananas Split is delicious!

Angelina Avila

Are you guys closed this labor day weekend.

Pamy P

Never had it before but ABSOLUTELY a must for ice cream lovers. Tiny place with great service & amazing homemade specials.

Fereli FY

Yeah the custard is good but when I went there they only accepted cash. Their credit card machine was broken I believe but it's a neat little place.

Red like foreman

So good

Donald Edwards

Best frozen custard ever better then any ice cream you will ever find

Michelle Young

Luv this Vegas landmark! Best custard ever.

Trader Lenny

If you live in Vegas and your not here once a week for your custard fix I suggest you rework your schedule and get down here, your missing out on a real Vegas experience.

nick guzman

I have been going to Love it for over 30 years, best frozen custard anywhere. The name says it all, I love it!!

Tammy Green

Luv, Luv, Luv It They have Dole Whip!! Many Flavors and Topping All At Reasonable Prices 🎉🎉 Its Also Available for Franchise! …

Caleb Astle

A Vegas treasure! Luv-Its has been a local favorite since I was a kid. Stop by if you are in town and are looking for the local hot spots!

Jeffrey Amburn

Hidden Jewel in the Las Vegas Valley. Top-notch desserts. I've been going there for 30 years now.

Kat Kerr

Love this place but it's in a pretty bad part of town and there's constantly homeless asking for change. But tbh it's worth the awkwardness because of the scotch Jimmy treat

SharMisha Ross

Very nice great customer service love the flavors and ice cream was great

George “Trace” Webster

The best frozen custard in Las Vegas, hands down. Skip the chains, come here.

nicholaas2006

Awesome flavors updated daily. It's a Vegas classic for good reason. It's very high quality.

Suvis Yt

Honestly it's great if you don't mind the price. I would reccomend a rootbeer float. Great employees too always ready to help.

joe n me Hall

Best of the best since 1973.We have luved going there as the custard is supreme, it gets no better than this in Vegas!

Melea Dickerson

Staff was nice Food just wasnt the same. I wont be back

Raquel Todd

The custard was delicious! Topped with some hot fudge, really hit that sweet tooth spot.

Daniel Vivanco

A bit overpriced for soft ice cream.

Isabella Kingsley

I luved-it. Sorry I'm punny. It was amazing as always. Would definitely recommend to everyone I know!!! I have been going since I was a kid and it gets better everytime!

Tomas Berube

Great Frozen Custard. 5 stars but for the neighborhood. Every bit as good as in Wisconsin

Amber Thibodeau

Super friendly and helpful staff. Absolutely delicious ice cream. 🍦 …

J “Ali” Alcantara

Frozen custard. Really creamy. I had plain vanilla. Only because they didn't have the flavor I really wanted, but it was great!

Vanessa Gutierrez

This is the absolute best place to get something sweet to eat my favorite is the large chocolate it tastes like ice cream XD

David Trewhella

Quite possibly the best custard I've ever had. Eat here!

Thomas Marquez

Great spot friendly service and custard taste great

Chris Trent

No seating to be found, just scorching-hot pavement. I guess that's part of the charm. The custard was worth it!

Jane Stewart

Luv it has been there since 1973. It was delicious and service was excellent!

sara gonzalez

Best custard in las vegas.plus excellent customer service.my son loves it

J F

Hidden gem north of the strip. Definitely worth it if ur craving ice cream late night

Jon Lanzter

This a small place, the location isn't the best, but what they lack in location they make up for in quality of food. Location 2starthe food was 5 stars

Jenn Pickleo

The best custard in Vegas ! Been going here for years.

Dionne-Etta Mitchell

REALLY wish I got to go there once more. Truly old-school and in a word awesome.

Mekenya Ramirez

It was ok, like regular ice cream...didn't taste like custard

Linda

We had a banana split and it was so delicious. Will be back soon.

Dec Twenty3

Caramel Praline + Pecans + Graham Cracker Crumbs (in the absence of the Waffle Cone) = 🔥 🔥 🔥 …

Mark B

Great local custard place - we enjoyed the banana nut custard special flavor

allan weimer

Best custard I have ever had .. it is in the hood !

Lawrence Rivers

Fast quick service. Everything I give 100

Chico De Coster

The Best frozen custard in Vegas hands down. I highly recommend Luv-It!

Kai Hinton

Great custard! Got the banana split and we loved it.

Sofia Navarro

My favorite custard place in town. The luv it special is the best.

Bishop Snow

Love it, love it, love it. Such good custard. Really enjoyed my oreo shake.

Cesar Diaz

The best ice cream in town, whatever you choose I'm sure your going to love it

Hot One

Best custard ever made.... been eating there since early 90's

Jessica Lemus

Been here so many times and its always quick and delicious!

Ronda H.

I wanted a hot fudge sundae &this place came through when Cold Stone couldn't. Sooooo delicious.

Jay Main

Vanilla custard w bananas and extra peanut butter...awesome....great service really friendly

Bf Dog

Love it!

Casey Weisbach

Good but not great. Being from Wisconsin I might be spoiled. From the hype I heard I was not impressed. Worth the stop but not as good as I hoped.

Loretta Buck

OMG !! U have to try it !!! Give. Never had such delight while taking a bite of custard

mBENz jr

Just Luvved it! So KOOL on a scorching HOT day! Move Ovah Dairy Queen.

Douglas Ede

Decent custard. But they make you wear a mask while standing outside by yourself.

Jessica May

Friendly staff! Awesome custard. Tasty treats. I love me some LuvIt!

Alena Smith-Mason

Some of the Best frozen custard you will ever get except for outside of Iowa that's amazing

Chance Cox

Special today was blueberry. Delicious. Highly recommend.

Jennifer Knight

Best. Custard. Ever. I have been coming here ever since I was in second grade, and the service and sweets have only gotten better.

Lindsay Gartner

Good custard, I've had better, thus not 5 star.

Calamity Jane

Cute little spot, with amazing custard! Obviously fresh, very creamy, and delicious.

Erin Jannazzo

Luv this place! Great flavors and the cherry pie sunday is amazing!

LandonSpencer

I love it because it tastes just so good and every one in my family just loves it!

Paige

Delicious custard but its in a pretty seedy area. Prepare to get asked for some change.

Chris Clifton

Best spot for dessert in LV. Been going here for decades, and it only gets better

Cindy Miller

We hadn't been there in a long time. Awesome as usual

Christopher Murphy

Great place for dessert.

Nicholas Romano

Was really good although it was expensive for a small cup that was suppose to be there large and the kids tho nice where lacking in customer service.

Alejandro Hernandez

Great tasting custard and good customer service!

Timothy Antonucci

Little hole-in-the-wall in the ghetto was bomb AF flavors of the day were delicious tried 2

Rhonda

Simply delicious!

Mimi Mayer

I've been a customer since college days in the 70s. Still great! A must do when in Vegas!!

Mason

Best place in LV to get frozen custard! Its been a local favorite for decades!

Blaklights

This is the only place in Vegas to get real frozen custard. It's amazing every time.

Mario Morales

Awesome hole in the wall with multiple flavors and toppings. Custard is silky sweet

Ray J

A truly special treat. The best pineapple shakes around!

Mary Bohanan

Unbelievably good! Try the western sundae with hot fudge AND hot carmel

B

The employees are awesome and just as sweet as the custard 😋 …

Aimee Doyle

Love that they have Dole whip! Also, The Western is amaaaaazing!!

david j martino

Excellent dessert place. Easy parking. Fair prices. No where to sit.

Malcolm Muir

Always love this frozen custard. Pretty happy they now take cards!

Beth Good

A Vegas institution, real custard with buttered, salted pecans to die for that are house made.

Joi Barnes

The butter pecan ice cream was so delicious.

Steve Barnson, Ph.D

Simply the best custard in Las Vegas. Great place to end a date night.

LUCY BRICKMAN

Love it.go as often as I can.Been a fixture in las Vegas for ever.

Michael Lee

Good selection of custard flavor. No seating outsed

Mayela Gomez

I love the flavor.. The best ice cream i tasted ever

Angela Wiley

Amazing frozen custard but I wish there were more locations.

Ruby Kalidonis

Frozen custard sundae just a great treat!

John Lenz (MotorCityMarket)

Great place for a tasty treat They have dolewhip too.

Garrett Talbot

Great place to go. Very good custard and very friendly staff.

Tonya Nounna

This is a hidden gem. My family and friends have been coming here for years. We moved away but when we come into town we always make a visit.

Beverly Funderburk

Been gping here since 1985. The best Frozen yogurt in Las Vegas

Scott Pollock

Always a good experience. Great consistent quality. Great staff. I highly recommend

Brittany Italian *Single Mama*Garland

Best custard in town! Yummy!

jeremy deterding

Best place for ice cream in downtown Vegas

Marsha Fultz

By far, the best ice cream in Vegas!

Brent Wilson

Great tasting frozen custard. Fresh cream and top notch toppings.

Joaquin Marquez

I remember going to Luv-It 20 plus years ago as a kid and is still the BEST FROZEN TREAT anywhere.

Jimmy Thacker

This place has been here forever. Best custard in Nevada.

RR Rodriguez

Best ice cream! Recommended from locals and resonable priced.

Diana L Franco Lopez

I wish it has a place to sit but overall icream is good

Sandy Touch

Ice cream is so delicious here. A definite must try !!!

Danielle Locke

my favorite! I drive out from henderson all the time for my scotch Jimmy treat (:

Victoria Sanchez

The line alone was a sure sign that this custard is amazing and it was!

Forest Friend

This place is a Gem !! There custard is amazingly delicious!!!!

izaak adler

If you're in Vegas you have to go to this place if you live here you have to go to this place its been around for years coolest custard place ever

Brenton Fiedler

Malt was fantastic. It's not in the best area of town.

Anthony Morella

Good to have a little sweetness to end the night.

Walter narvaez

Best frozen custard in town. Delicious.

Mike Hernandez

It's great but someone should hose water outside and wash the piss stench away!!

Travis Ratcliff

A little place on the strip don't forget to stop good custard 👍 …

Jeffrey Smith

If you consider Vegas your home than this place is a must!!

James I Juan

This place is amazing, they have quick service and never had an issue with their service.

JONATHAN R ILANO

Love any local business. Hours are 1pm to 10pm.

Connor Patterson

The original, the best. Never change guys.

Bones Jones

Always amazing since I was a kid til this last time.

LaBonna Bonna

The staff are great and explain things clearly. My daughter and I haven't been disappointed yet

Will Spears

I have loved this place for the last 16 years and my family and friends do too

Lusari Castro-Lopez

It was really good

Karyl Reed

So glad my friend Kathy knew about this secret little slice of heaven. Worth the Lyft ride!

Joe Hanna

Really good custard. Go during daylight. Dicey neighborhood.

Midnight Moon

Delicious, fast service, well priced!

Ryan Fletcher

It is worth the drive to get downtown for this place. I haven't known anyone that hasn't loved it.

Larry Capen

What is frozen custard, it's like soft ice cream but way better

Joe A

Good place. But how hard would it be to stick a bench or some chairs in the front?

Joseph Shepherd

They have a ton of delicious specialty offerings, nice place to go to.

Nicole Lincoln

love the ice cream , good price and good customer service!

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